Core Brand Design

This is a pet product brand dedicated to caring for and accompanying the healthy growth of pets. The brand takes Labrador as its main image, and its products include pet washing products, cat food, dog food, and pet care products.

Animal photograph and illustration
Brand logotype
Brand color palette
Brand logo variety
Brand patterns
Brand responsive logo
Brand responsive logo

Main challenge:

In this brand design project with animal as its brand image, the biggest challenge is how to simplify the image of animals. During this process, I have experienced three iterations. As I chose the pet personal care brand, my design focus is to simplify and make the image of Labrador as interesting and oversimplified as possible.

Conclusion:

In this project, I learned many factors that need to be considered in the brand design process, such as the ease of identification of the logo, the unification of the brand style, and the design style that conforms to the brand tonality. In this process, I improved my professional skills in graphic design, as well as my ability to design stylized logos.