byJango is a new perfume brand scheduled to launch in Australia in 2024...
The aim is for these perfumes to be in demand online and in retail outlets around the world.
byJango perfumes are all natural, of good quality and priced at mid-range.
BRAND CONCEPT
With the help of hermit culture, the brand reflects the difficulties and struggles in the life of the mortals in today's society. Ordinary people's life is often moving forward in the quagmire. It is difficult to compare with capable people with unique skills and the heart of helping in any way they could, and it is even more difficult to compare with talented and sharp thinking pioneers. They are troubled by the mundane world every day, struggling between the difficulties of entering the world to make a living and the escape of mediocre souls.
At the same time, because of being heavily shackled, the mortals are eager to break through this barrier. Whether it is to hide one's strength and bide one's time with accumulating energy and wait for action, to accomplish both success and fame and retreat in a hurry, or to sing loudly and indulge in mountains and rivers, the hermit culture has given frustrated people a place to retreat spiritually. This free and pure land is the truth everyone adheres to following their hearts.
All living beings cultivate their morality, meditate and understand, and pursue peace beyond tedious chores, not for the world, but for a rare peace and leisure, Hide in the "quiet place" belonging to your soul, inquire about your heart, and find yourself. Sitting and talking, rather than seeking immortality, having an insight into inner mind, looking for pure spiritual wisdom, observing oneself with knowledge and wisdom, cultivating both inside and outside, knowing the original heart, without relying on external things and other methods and blindly following, just to cultivate oneself, eliminate obsession and greed, and pursue a clean and quiet life state, which is the core ideas that byjungo brand hopes to express from brand concept to aromas impression.
BRAND MINDMAP
BRAND STORY
Byjungo brand perfume is a incarnation of losing soul, washing the soul and giving the direction for every earthly traveler who are walking alone. They are calm and indifferent, quiet and inactive; It may be a fisherman on the river, an old farmer in the field, or a bard.
They wandered among fishermen and woodcutters, but are purposeful and determined to practice their personal beliefs in life. They wandered alone in the world. With a few words, they could point to the key, penetrate deep into the hearts of the people, wake up the people in their dreams, make ordinary people be filled with wisdom, and be enlightened at once.
Byjungo brand hopes to convey the spirit that people should not be restrained by external things, but they should learn to adapt to the situation, which means where ignorance is bliss, it's folly to be wise.; Carrying gems in one's bosom and grasping valuables in one's hands is a virtue, but there is no need to overcorrect and cling to it too much.
Sometimes, people who have a deep understanding of human nature and insight into human feelings, but are open-minded and transparent, and have a way of self liberation and liberation of others, are able to ferry themselves and others, which is the great wisdom of the world.
BRAND MOODBOARD 01
BRAND STYLEFRAME
PERFUME DESIGN —— 5 angles
BRAND MOODBOARD 02
PACKAGE & LABEL DESIGN
STILL FRAME RENDERING
VISUALIZE PACKAGE
Label design
byJungo Visualize package
SOCIAL MEDIA ADVERTISEMENT
Social Media Advertisement Concept
byJungo Visualize package
Social Media Advertisement Moodboard
Social Media Advertisement Storyboard
Social Media Advertisement Styleframe 01
SOCIAL MEDIA ADVERTISEMENT
Social Media Advertisement Styleframe 02
In the process of byJungo perfume brand design, the main challenges are to create a brand story, determine the brand theme and tonality, design perfume and outer packaging, etc. Throughout the design process, I repeatedly discussed the design concept with other members of the team, provided design inspiration, and modified the design ideas. Even when making styleframes and product animations, I encountered many problems, For example, the styleframe has not been able to integrate well with the brand tone for a long time. And the storyboard design of product animation is not very smooth, I have made many modifications.
Main challenge:
Conclusion:
After the case of byJungo perfume brand design, I participated in the process of a brand design from concept to actual team design for the first time, which gave me greater confidence in the brand design cases I might face in the future. The design products are not free and unrestrained, but gradually complete the logical closed-loop in a certain framework.