RAINBOW SERPENT FETIVAL
BRAND DESIGN
The Rainbow Serpent Festival is an annual outdoor music and arts festival that takes place in Victoria, Australia. The festival is named after the Rainbow Serpent, a powerful creature from Indigenous Australian mythology.
Main challenge:
The overall brand design for the Rainbow Serpent Music Festival was my first exposure to brand design, and I was very unfamiliar with a lot of content, such as brand logo design, brand fonts, brand main colors, and so on. During the design process, every adjustment and modification made me feel difficult and resistant, but it also honed my application ability of basic design software.
Conclusion:
Through this project, I have greatly improved my ability to apply Adobe basic design software, sharpened my ability to respond to various issues that may be raised during the design process, and adjusted and modified design proposals at any time.